What the Democrats need to do: Interview with Drew Westen, author of "The Political Brain"
This is a really GREAT interview with Drew Westen, the author of The Political Brain, on what Democrats need to do in their campaign to connect with the emotional side of voters. It also should be taken in by everyone who wants to be able to convince those on the fence, and maybe even open-minded Republicans, that Bush, McCain, Palin & Co don't own a patent on "American values."
It's only 9 minutes long, and you can watch it on your computer.
Obama in Danger?
NOW: "Are tactical mistakes by Obama going to cost him the election? Psychologist and Democratic political consultant Drew Westen talks to NOW's David Brancaccio about how appealing to voters' emotions reaps bigger electoral rewards than hammering home policy proposals."
Labels: american values, democrats, drew westen, election, Obama, the political brain, values voters
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